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| Updated 03-10-2005
Fortunately, Ebauches SA had been formed in 1926 in Neuchatel as a holding company that brought together Switzerland's largest ebauche firms, which included Valjoux S.A., ETA S.A., Felsa S.A., Venus S.A. and others. Fabrique d'Ebauches Unitas S.A. joined this confederation in 1932. Ebauches SA proved vital to the survival of the ebauche industry in Switzerland. Naturally, Reymond did not make Unitas movements for his watches only, but sold them to other watch manufacturers in Switzerland, just as other ebauche manufacturers did. This helped the company's financial bottom line.
His watch
firm's complete name, Auguste Reymond, S.A. was the source of the name for his
watches, the acronym ARSA. Reymond also manufactured watches under the
UNITAS name. Each Swiss ebauche is stamped with its own unique symbol to
identify the manufacturer. The Swiss adopted a stylized shield, within which the
ebauche manufacturer would place a letter or letters, or a symbol. The UNITAS
stamp used the letter U with a T within, placed within the shield outline (above
photo). The
caliber number was also stamped on the ebauche.
ARSA pocket and wristwatches and UNITAS wristwatches were
coveted for their accuracy and appreciated for their affordability and style.
Over the course of the 20th century, many travelers to Switzerland who owned
these watches would travel by train to Tramelan to see the Manufacture Auguste
Reymond and perhaps peer into the workshops to see the master watchmakers at
work.
When SMH was formed in 1983, Ebauches SA became ETA SA Fabriques d'Ebauches. This proved vital to the survival of the watch industry with the onslaught of the quartz revolution in the late 1970s and early 1980s. Auguste Reymond S.A. however, did not survive the arrival of inexpensive and highly accurate quartz movements. Sales of mechanical watches plunged while watches with quartz movements soared. The company had to be liquidated and its assets sold off. The tools and related equipment for the UNITAS 6497 and 6498 pocketwatch movements were acquired by ETA. With the consolidation of the Swiss watch industry during this tumultuous period, many smaller watch companies closed their doors, unable to compete with inexpensive Japanese quartz movements. When Ebauches S.A. absorbed Unitas, Valljoux and other manufacturers within ETA S.A, many of the original ebauche names and calibre numbers were retained. That is why today, the UNITAS 6497 and 6498 calibers and the Valljoux 7750 and 7751 calibers manufactured by ETA still carry the name and caliber number of the original ebauche manufacturer. Fortunately, James Choffat, a former manager of the
company, managed to purchase much of the company's parts, movements, tools and
equipment in an effort to keep the Auguste Reymond name alive. It
was no longer feasible for the surviving company to remain in the same building
it had occupied since 1910. Manufacturer Auguste
Reymond moved from its original building to a smaller, more modern building in
Tramelan and in 1989 the company was purchased by Nitella S.A. another
watch factory in Tramelan. Today, it is under the direction of Thomas Loosli. Many
of the newer models in the Auguste Reymond catalog are his designs. |